[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-post-latteria-san-giorgio-en":3},{"post":4,"parsedBody":16},{"slug":5,"locale":6,"otherLocales":7,"title":10,"description":11,"body":12,"cover_image":13,"cover_alt":10,"published_at":14,"updated_at":15},"latteria-san-giorgio","en",[8],{"locale":9,"slug":5},"it","Latteria San Giorgio","Producers of Parmigiano Reggiano Mountain Product. E-commerce and social marketing with Fabio Gualtieri.","## Milk, rennet and nature with the Mountain Product label\r\n\r\nThe San Giorgio cooperative dairy in Cortogno is located in the heart of the **Reggio Emilia Apennines**, in the Municipality of Casina, in the **Matildic lands**, a few kilometers from Canossa and the **Tuscan-Emilian Apennine National Park**.\r\n\r\nThese unspoiled lands, far from city pollution, where cows breathe fresh air, drink clean water and eat genuine, nutrient-rich fodder, are what perfect the mountain product.\r\n\r\nIn fact, Parmigiano Reggiano is **not all the same**! With no preservatives or other chemical additives, it is up to the milk and the cheesemaker's hands to define its taste, which, just like a good wine, tells the story of its land and its fodder.\r\n\r\n::gallery\r\n---\r\nitems:\r\n  - url: \"https:\u002F\u002Fblog-api.nmanvilli.com\u002Fuploads\u002F2018\u002F06\u002Flatteriasangiorgio-attachments-01.webp\"\r\n    description: \"Latteria San Giorgio - Screen 1\"\r\n    width: 1663\r\n    height: 1005\r\n  - url: \"https:\u002F\u002Fblog-api.nmanvilli.com\u002Fuploads\u002F2018\u002F06\u002Flatteriasangiorgio-attachments-04.webp\"\r\n    description: \"Latteria San Giorgio - Screen 2\"\r\n    width: 1663\r\n    height: 1005\r\n  - url: \"https:\u002F\u002Fblog-api.nmanvilli.com\u002Fuploads\u002F2018\u002F06\u002Flatteriasangiorgio-attachments-02.webp\"\r\n    description: \"Latteria San Giorgio - Screen 3\"\r\n    width: 1663\r\n    height: 1005\r\n---\r\n::\r\n\r\n## Our work\r\n\r\nThrough a series of meetings with the dairy's owners, Fabio Gualtieri (friend and colleague) and I listened to and analyzed the needs of the business, and outlined them as follows:\r\n\r\n- The dairy needed to **increase its online sales** with home delivery, which until then had been limited to very few transactions agreed by email, mostly with restaurants.\r\n- The **Mountain Product** label, newly introduced by the Consortium, was the perfect recognition of both the challenges of production and the qualities of the resulting cheese. The members, being entitled to this recognition, immediately understood the importance of **informing customers about the exclusivity of their product**. This meant designing **advertising communication** (web and print) suited to the purpose.\r\n- Since the members often had the chance to offer certain agings of Parmigiano Reggiano at attractive prices, they would benefit from a **newsletter** informing subscribers about these offers.\r\n\r\n::gallery\r\n---\r\nitems:\r\n  - url: \"https:\u002F\u002Fblog-api.nmanvilli.com\u002Fuploads\u002F2018\u002F06\u002Flatteriasangiorgio-attachments-06.webp\"\r\n    description: \"Wedge of Mountain Product Parmigiano Reggiano\"\r\n    width: 1663\r\n    height: 1005\r\n  - url: \"https:\u002F\u002Fblog-api.nmanvilli.com\u002Fuploads\u002F2018\u002F06\u002Flatteriasangiorgio-attachments-05.webp\"\r\n    description: \"Latteria San Giorgio - Facebook page\"\r\n    width: 1663\r\n    height: 1005\r\n  - url: \"https:\u002F\u002Fblog-api.nmanvilli.com\u002Fuploads\u002F2018\u002F06\u002Flatteriasangiorgio-attachments-07.webp\"\r\n    description: \"Latteria San Giorgio - Postcard\"\r\n    width: 1795\r\n    height: 1205\r\n---\r\n::\r\n\r\nWe built a WordPress-based e-commerce site with a custom theme and significant customizations to the back-end and to the shipping cost calculation, implemented in a dedicated plugin.\r\n\r\nThen, together with the client, we developed suitable informative and promotional content, creating dedicated pages on the site, a few flyers and other print materials, and setting up the social media accounts.\r\n\r\nWe also handled part of the social media communication and helped the members identify their target audience online.\r\n\r\nThe dairy was pleased to find that its online sales potential was far greater than initially expected, and online sales are now a steady share of its sales volume.\r\n\r\n::link-button\r\n---\r\nhref: \"https:\u002F\u002Fwww.parmigianoreggianosangiorgio.it\u002F\"\r\nexternal: true\r\n---\r\nVisit the site »\r\n::","https:\u002F\u002Fblog-api.nmanvilli.com\u002Fuploads\u002F2018\u002F06\u002Flatteriasangiorgio-cover.webp","2017-01-21T10:45:00+00:00","2026-10-26T11:02:32+00:00",{"data":17,"body":18},{},{"type":19,"children":20},"root",[21,30,58,63,75,80,86,91,146,150,155,160,165,170],{"type":22,"tag":23,"props":24,"children":26},"element","h2",{"id":25},"milk-rennet-and-nature-with-the-mountain-product-label",[27],{"type":28,"value":29},"text","Milk, rennet and nature with the Mountain Product label",{"type":22,"tag":31,"props":32,"children":33},"p",{},[34,36,42,44,49,51,56],{"type":28,"value":35},"The San Giorgio cooperative dairy in Cortogno is located in the heart of the ",{"type":22,"tag":37,"props":38,"children":39},"strong",{},[40],{"type":28,"value":41},"Reggio Emilia Apennines",{"type":28,"value":43},", in the Municipality of Casina, in the ",{"type":22,"tag":37,"props":45,"children":46},{},[47],{"type":28,"value":48},"Matildic lands",{"type":28,"value":50},", a few kilometers from Canossa and the ",{"type":22,"tag":37,"props":52,"children":53},{},[54],{"type":28,"value":55},"Tuscan-Emilian Apennine National Park",{"type":28,"value":57},".",{"type":22,"tag":31,"props":59,"children":60},{},[61],{"type":28,"value":62},"These unspoiled lands, far from city pollution, where cows breathe fresh air, drink clean water and eat genuine, nutrient-rich fodder, are what perfect the mountain product.",{"type":22,"tag":31,"props":64,"children":65},{},[66,68,73],{"type":28,"value":67},"In fact, Parmigiano Reggiano is ",{"type":22,"tag":37,"props":69,"children":70},{},[71],{"type":28,"value":72},"not all the same",{"type":28,"value":74},"! With no preservatives or other chemical additives, it is up to the milk and the cheesemaker's hands to define its taste, which, just like a good wine, tells the story of its land and its fodder.",{"type":22,"tag":76,"props":77,"children":79},"gallery",{":items":78},"[{\"url\":\"https:\u002F\u002Fblog-api.nmanvilli.com\u002Fuploads\u002F2018\u002F06\u002Flatteriasangiorgio-attachments-01.webp\",\"description\":\"Latteria San Giorgio - Screen 1\",\"width\":1663,\"height\":1005},{\"url\":\"https:\u002F\u002Fblog-api.nmanvilli.com\u002Fuploads\u002F2018\u002F06\u002Flatteriasangiorgio-attachments-04.webp\",\"description\":\"Latteria San Giorgio - Screen 2\",\"width\":1663,\"height\":1005},{\"url\":\"https:\u002F\u002Fblog-api.nmanvilli.com\u002Fuploads\u002F2018\u002F06\u002Flatteriasangiorgio-attachments-02.webp\",\"description\":\"Latteria San Giorgio - Screen 3\",\"width\":1663,\"height\":1005}]",[],{"type":22,"tag":23,"props":81,"children":83},{"id":82},"our-work",[84],{"type":28,"value":85},"Our work",{"type":22,"tag":31,"props":87,"children":88},{},[89],{"type":28,"value":90},"Through a series of meetings with the dairy's owners, Fabio Gualtieri (friend and colleague) and I listened to and analyzed the needs of the business, and outlined them as follows:",{"type":22,"tag":92,"props":93,"children":94},"ul",{},[95,108,134],{"type":22,"tag":96,"props":97,"children":98},"li",{},[99,101,106],{"type":28,"value":100},"The dairy needed to ",{"type":22,"tag":37,"props":102,"children":103},{},[104],{"type":28,"value":105},"increase its online sales",{"type":28,"value":107}," with home delivery, which until then had been limited to very few transactions agreed by email, mostly with restaurants.",{"type":22,"tag":96,"props":109,"children":110},{},[111,113,118,120,125,127,132],{"type":28,"value":112},"The ",{"type":22,"tag":37,"props":114,"children":115},{},[116],{"type":28,"value":117},"Mountain Product",{"type":28,"value":119}," label, newly introduced by the Consortium, was the perfect recognition of both the challenges of production and the qualities of the resulting cheese. The members, being entitled to this recognition, immediately understood the importance of ",{"type":22,"tag":37,"props":121,"children":122},{},[123],{"type":28,"value":124},"informing customers about the exclusivity of their product",{"type":28,"value":126},". This meant designing ",{"type":22,"tag":37,"props":128,"children":129},{},[130],{"type":28,"value":131},"advertising communication",{"type":28,"value":133}," (web and print) suited to the purpose.",{"type":22,"tag":96,"props":135,"children":136},{},[137,139,144],{"type":28,"value":138},"Since the members often had the chance to offer certain agings of Parmigiano Reggiano at attractive prices, they would benefit from a ",{"type":22,"tag":37,"props":140,"children":141},{},[142],{"type":28,"value":143},"newsletter",{"type":28,"value":145}," informing subscribers about these offers.",{"type":22,"tag":76,"props":147,"children":149},{":items":148},"[{\"url\":\"https:\u002F\u002Fblog-api.nmanvilli.com\u002Fuploads\u002F2018\u002F06\u002Flatteriasangiorgio-attachments-06.webp\",\"description\":\"Wedge of Mountain Product Parmigiano Reggiano\",\"width\":1663,\"height\":1005},{\"url\":\"https:\u002F\u002Fblog-api.nmanvilli.com\u002Fuploads\u002F2018\u002F06\u002Flatteriasangiorgio-attachments-05.webp\",\"description\":\"Latteria San Giorgio - Facebook page\",\"width\":1663,\"height\":1005},{\"url\":\"https:\u002F\u002Fblog-api.nmanvilli.com\u002Fuploads\u002F2018\u002F06\u002Flatteriasangiorgio-attachments-07.webp\",\"description\":\"Latteria San Giorgio - Postcard\",\"width\":1795,\"height\":1205}]",[],{"type":22,"tag":31,"props":151,"children":152},{},[153],{"type":28,"value":154},"We built a WordPress-based e-commerce site with a custom theme and significant customizations to the back-end and to the shipping cost calculation, implemented in a dedicated plugin.",{"type":22,"tag":31,"props":156,"children":157},{},[158],{"type":28,"value":159},"Then, together with the client, we developed suitable informative and promotional content, creating dedicated pages on the site, a few flyers and other print materials, and setting up the social media accounts.",{"type":22,"tag":31,"props":161,"children":162},{},[163],{"type":28,"value":164},"We also handled part of the social media communication and helped the members identify their target audience online.",{"type":22,"tag":31,"props":166,"children":167},{},[168],{"type":28,"value":169},"The dairy was pleased to find that its online sales potential was far greater than initially expected, and online sales are now a steady share of its sales volume.",{"type":22,"tag":171,"props":172,"children":175},"link-button",{":external":173,"href":174},"true","https:\u002F\u002Fwww.parmigianoreggianosangiorgio.it\u002F",[176],{"type":22,"tag":31,"props":177,"children":178},{},[179],{"type":28,"value":180},"Visit the site »"]